In the center of the disc indication of the denomination of the coin: 10 RUBLES, inside of the figure 0 hidden pictures of the number 10 and of the inscription RUB visible by turns on changing angle of vision, in the lower part of the disc the mint trade mark SPMD, on the ring along the rim above the inscription: BANK OF RUSSIA, below the year of issue 2010, to the left and to the right stylized twigs of plants going over to the disc.

The coat of arms of Yamal-Nenets Autonomous Okrug, the inscriptions along the rim divided by two dots: above RUSSIAN FEDERATION, below YAMAL-NENETS AUTONOMOUS OKRUG.

Yamalo-Nenets Autonomous Okrug is a federal subject of Russia (an autonomous okrug of Tyumen Oblast). Its administrative center is the town of Salekhard, and its largest city is Noyabrsk. The Nenets people are an indigenous tribe that have long survived in this region. Their prehistoric life involved subsistence hunting and gathering, including the taking of polar bears; the practice of hunting polar bears (Ursus maritimus) continues up to the present time. Yamalo-Nenetsky Avtonomny Okrug is Russia's most important source of natural gas, with more than 90 % of Russia's natural gas being produced there. The region also accounts for 12 % of Russia's oil production. The region is of utmost importance to Russia's largest company Gazprom, whose main production fields are located there.

Artist: A. D. Schablykin. Sculptor: F. S. Andronov.

300 corrugations and the inscription ДЕСЯТЬ РУБЛЕЙ (TEN RUBLES) recurring twice and divided by asterisks.