In the center against a smooth background is Ukraine's small coat of arms, below which are the legend "Ukraine", the coin's face value, issue year and the mint mark of the National Bank of Ukraine (NBU); above is the following semicircular conventionalized composition: Kiev's cityscape with a statue of the patron saint Archangel Michael and the legend "Kiev".

Michael (lit. 'Who is like God?') is an archangel in Judaism, Christianity, and Islam. In the New Testament Michael leads God's armies against Satan's forces in the Book of Revelation, where during the war in heaven he defeats Satan.

The state coat of arms of Ukraine is the Tryzub (trident). The modern "trident" symbol was adopted as the coat of arms of the Ukrainian People's Republic in February 1918. The design has precedents in seals of the Kiyivan Rus'. The first known archeological and historical evidence of this symbol can be found on the seals of the Rurik dynasty. It was stamped on the gold and silver coins issued by Prince Volodymyr the Great (980–1015).

Depicts the 2017 contest's official slogan CELEBRATE DIVERSITY above the official logo: a blue and yellow heart (pad-printed), dividing a legend EURO VISION, surrounded by the color beads (pad-printed).

The logo and visual design of the contest incorporates imagery of stylized beads, with the main logo using the beads to form a traditional neck amulet.