Depicts the inscriptions along the circumference BANK OF RUSSIA at the top and date at the bottom. There are images of branches of the bay tree and oak tree on the left and on the right of the outer ring, respectively, their elements extending onto the disc. The number ‘10’ and the inscription RUBLES below denoting the face value of the coin are in the centre of the disc. The digit ‘0’ features a security element inside in the form of the figure ‘10’ and the inscription RUB visible at various viewing angles to the coin surface. The Saint Petersburg Mint or Moscow Mint trademark is at the bottom of the disc.

Depicts an architectural panorama of the town, above the coat of arms of Veliky Ustyug, over it on a ribbon the semicircular inscription: ANCIENT TOWNS OF RUSSIA, below the inscription along the rim VELIKY USTYUG.

Veliky Ustyug is situated near the confluence of the Sukhona and Yug rivers, a fact represented in its coat of arms: a green field above a silver undulating base, featuring a golden land with an elevation on the left. On the elevation, Neptune, adorned with a laurel wreath and a silver garment, is semi-reclined, facing right, holding two diagonally inverted red pitchers with silver water pouring out.

Artist and sculptor: A. D. Schablykin

300 corrugations and the inscription ДЕСЯТЬ РУБЛЕЙ (TEN RUBLES) recurring twice and divided by asterisks